It’s time to launch another new series for this blog! Another topic Amanda, April and I decided to jump into is business book reviews. I don’t know about you guys, but I have a slight problem with buying books. I buy a lot of ’em. It’s so much fun getting books in the mail! But one slight problem – I buy a ton of business books with GREAT intentions of reading them, but rarely get around to it. I’ve found unless I intentionally carve time out of my day to read, it doesn’t happen. So I’ve started reading every morning for a 1/2 hour while I eat breakfast. Makes me feel like I’ve accomplished something first thing in the morning!
Since I have a STACK of business books (this is just a tiny amount of them, I have about 20 more piled in my closet), I was all about making a monthly “book review” a new blog topic for each of our blogs. When we last met up, we came up with a list of 12 books we wanted to read this year, one for each month. January’s pick was Purple Cow, by Seth Godin. We’re going to pretend it’s still January, k?
Rating: 3 Stars
Review/Reflections: Seth Godin is a master of marketing. I’ve been following his blog for years, and have always loved reading his posts. The essence of Purple Cow is this: in order to be successful in business, you need to stand out among your competition, and you must be remarkable. You need to create something (whether it’s a product or service) that is worth talking about, because services that are WORTH talking about, GET talked about. In his opinion, boring always leads to failure. Determine your ideal customer/client base, and cater to that small niche. Don’t cater to the masses – most companies are so afraid of offending or appearing ridiculous that they steer away from anything that might lead to this result. You have to accept that criticism comes to those that stand out – if you’re remarkable, it’s likely that some people won’t like you. Push through this fear!
I loved all of Seth’s thoughts in this book, and I totally agree with him too. You MUST stand out amongst your competition, and your service – every aspect of it – needs to be remarkable. Providing a great customer experience is crucial. He delved into a lot of the “why” and “what” of remarkable, but I didn’t feel that he touched on the “how” to get there. I kept waiting for that next step in the book, but it never really came, in my opinion. Even so, the content of this book is great, and gives you a lot to think about. I know personally, I’ll often come up with blog ideas and think, “nah, is that a good idea? I don’t want to push anyone away” – but he is all about pushing people away – because by pushing people away, you’re drawing your ideal client in. I need to keep this in mind!
Recommend? YES! Like I mentioned, it gives you a lot to think about while you’re reading this book. It definitely sparked some moments for me where new “client experience” ideas popped into my head – always a plus! Also, you can read it in an afternoon, so it’s not overwhelming!